The purpose of this conference is to bring together researchers whose interests in the digital economy are positioned at the intersection of social media and the engaged university. Social media enable social interaction through connectivity on the Internet, and therefore lend themselves to any and all aspects of social communication, including those at the university. Given that social media (Wikipedia, Facebook, Twitter, LinkedIn, YouTube, etc.) are very popular and ubiquitous, it is advantageous to submit their use in universities to a close scrutiny.

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