ABC Life Literacy Canada a lancé un nouveau site internet et conduit une campagne de sensibilisation auprès des employeurs afin d'accroître la compréhension de la littéracie et des compétences essentielles en milieu de travail et de démontrer les bénéfices économiques de l'éducation en milieu de travail.

- > Accéder au site  : www.workplaceeducation.ca

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ABC Life Literacy Canada bolsters workplace education with launch of new website and advertising campaign

New national initiatives connect literacy and essential skills to Canada’s competitiveness in new knowledge economy

(Toronto, ON – May 27, 2010) – ABC Life Literacy Canada (formerly ABC CANADA Literacy Foundation) announced today the official launch of a new workplace literacy website, www.workplaceeducation.ca, developed to raise awareness of the importance of literacy and essential skills in the workplace. The website, complemented by a new national print and online advertising campaign entitled, “Are you prepared?” emphasizes the impact of workplace education on Canada’s economy.

“We encourage employers to take a leadership role in preparing their workers through workplace education for the competitive challenges ahead,” said Margaret Eaton, President of ABC Life Literacy Canada.

Four out of 10 Canadian adults ages 16 to 65 continue to struggle with low literacy levels, and of those, approximately 72 per cent are employed.

“Ensuring that employees have the skills they need to be successful individuals promotes the overall success of the organization and has a clear impact on the bottom line,” says Eaton. Several success stories are featured in the new advertising campaign.

The C. D. Howe Institute reports that a 1% rise in a country’s literacy level, relative to the international average, is associated with an eventual 2.5% rise in labour productivity and a 1.5% rise in the per capita Gross Domestic Product (GDP). This 1% increase in literacy rates would boost the national income by as much as $32 billion.

The new campaign, created by Blazing Design Inc., will be featured in upcoming periodicals, HR Professional, Canadian HR Reporter and online at www.workopolis.com, www.hrreporter.com, and www.hrpa.ca.

To learn more about workplace education and how to get a program started, please visit www.workplaceeducation.ca.

_{[Source : http://abclifeliteracy.ca/en/new-website-and-ad-campaign-bolsters-workplace-education]}